US based Terra chips to be launched in India by Future group's Kishore Biyani

Author: Damini Chandankar

Biyani's plans to launch the ‘Made in India’ version of the popular US chips brands are bearing fruits four years after Future Consumer and Lake Success, New York-based Hain Celestial Group entered into a joint venture to produce Terra chips in India.

Currently, Future Group is stuck in various legal cases with Amazon for months following which Future Group in August announced that that Reliance Retail would acquire its retail assets on a slump-sale basis for about Rs 25,000 crore. Amazon which also owns a 49% stake in Future Coupons, objected to the deal. Nevertheless, Future consumers is not a part of the deal, hence Biyani will continue to run it. Is this a new beginning for the retail king?