IKEA – A Spelling Mistake Which Turned into Limited Edition Product
Author - Abin John
IKEA Singapore recently turned a spelling mistake error into limited edition product with their KLAMBY cloth bags. Instead of disposing of the bags, IKEA Singapore went ahead in selling the product by owning up to their mistake.
The limited-edition KLAMBY bags are being sold both on their stores and websites. In the description, IKEA wrote - KLAMBY. Unique Quality ALAMAK. At IKEA, it is OK to make a mistake. We printed the wrong website address on the KLAMBY re-usable bag but because it's reusable, we won't scrap them. They're limited edition and they won't be back!
Did you spot the mistake yet?
No? Still No?
Okay here it is - ‘www.IKEA.co.sg’ . It should have been www.IKEA.com.sg
Source - https://www.ikea.com/sg/en/p/klamby-bag-white-60508166/