Ather SWOT Analysis 2022
Updated: Apr 14, 2022
Ather is an Indian electric automotive company that manufactures electric scooters. It was founded in 2013 by two IIT Madras graduates – Tarun Mehta & Swapnil Jain.
They have also established Ather Grid, their proprietary charging network in a few cities.
Currently, Ather 450 Plus and Ather 450x are the two available scooter models.
The wide product portfolio and its geographic presence in different cities can help ather reach its target audience.
Higher margins enable the measurement in research and development.
Ather holds Intellectual Property Rights over their innovation.
A strong balance sheet and financial statement can diversify the revenue stream.
High product quality increases brand loyalty.
Strong brand presence in the automobile market as well as online.
Poor waste management practices raise environmental concerns from ethical users.
Customer dissatisfaction due to poor customer service and inability to understand their needs.
Less efficiency in inventory management and cash cycle.
Misalignment of organisational culture with strategic objectives.
Lack of workforce diversity may hinder success in international markets.
Slow decision making causes expensive delays in product launches.
The emergence of better Technology provides opportunities for growth
Globalisation enables Ather to tap into the international market.
Access to International markets could lead to the involvement of international talent.
Ather has the means to explore adjacent markets by expanding its product line.
Collaboration with local suppliers is possible because of an e-commerce model.
Social media growth enables customer acquisition and lowers costs.
Lower demand from middle-class customers because of growing inequality.
Geo-political factors and changing regulations impact the international business environment.
New entrants could derail their growth.
Protectionism affects entrance into the global market.
Shortage of skilled labour in the market