Influencer Marketing in 2021
Author : Mohd Arham Influence marketing is basically mixture of old and new marketing tools which involves a celebrity or some one who is...
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Mohd Arham
- Jan 20, 2021
- 3 min
Bait and Switch Advertising
Author - Mohd. Arham Bait and Switch Advertising The bait and switch marketing technique has existed and worked for a long time...
Viknesh Ravichandran
- Dec 30, 2020
- 2 min
Merchandizing is Super Marketing
Author : Viknesh Ravichandran Merchandising is the promotion of goods and/or services that are available for retail sale. Merchandising...
Kartik Sivamani
- Dec 12, 2020
- 2 min
NISSAN MAGNITE : Story of the most affordable compact SUV
Author : Karthik Sivamani Compact SUV segment Compact SUV is a segment which is getting most popularity among the Indian car lovers. The...
Prashant Raikwar
- Dec 8, 2020
- 3 min
It’s Black Friday Ya’ll :Happiness is not in money but in Shopping
Author : Prashant Raikwar Black Friday is the day after the U.S. Thanksgiving weekend, which has also historically been a holiday for...
Abin John
- Dec 3, 2020
- 2 min
Salesforce to Buy Slack for $27.7B.
Author - Abin John In 2015, Microsoft was all set to acquire Salesforce but both the companies couldn't agree on the price, and the deal...
Team TDM
- Dec 1, 2020
- 2 min
Marketing In The Gaming Industry
Author : Ashita Bagdi The video game industry is everyone’s favorite and video game marketing is a tricky business. Building interest...
![F.O.M.O. [Fear of Missing Out]](https://static.wixstatic.com/media/0d148e_d2187df0907a43d79cf47590399e6b16~mv2.jpg/v1/fill/w_289,h_162,fp_0.50_0.50,q_90,enc_auto/0d148e_d2187df0907a43d79cf47590399e6b16~mv2.jpg)
Viknesh Ravichandran
- Nov 22, 2020
- 3 min
F.O.M.O. [Fear of Missing Out]
Author - Viknesh Ravichandran Customer is always regarded as King in Marketing. And often Businesses speak about win-win. But if your...
Kaarthikeyan G M
- Nov 17, 2020
- 5 min
What is Pricing Strategies?
Author - Kaarthikeyan G M Price refers to the value which the customer has to pay for the product or the service. This will be basically...
Aman Aditya
- Nov 15, 2020
- 2 min
HUL- India’s FMCG Leader
Authorff6200ff6200ff6200ff6200 - Aman Aditya Hindustan Unilever is India’s largest Fast-moving Consumer Goods (FMCG) company. With a...
Kaarthikeyan G M
- Nov 13, 2020
- 5 min
Marketing Mix of Snickers
Author - Kaarthikeyan GM Marketing mix is a set of 4P's which defines any product in the company, Product, Price, Place and Promotion....
Team TDM
- Nov 8, 2020
- 2 min
Nestle SWOT Analysis 2022
Author - Priyam Mukherjee Strength It is one company enlisted among Fortune 500 companies. It has differentiated product portfolio ranges...
Divyam Maheshwari
- Nov 3, 2020
- 2 min
BYJU’S – The Learning App SWOT Analysis 2022
Author - Divyam Maheshwari Strengths First Mover Advantage - Byju's has a first-mover advantage in a number of segments. It has...
Viknesh Ravichandran
- Oct 28, 2020
- 2 min
Using single ad to promote multiple brands
Author - Viknesh Ravichandran Advertising helps in informing the customers about the products/services available in the market which will...
Ananya Garg
- Oct 14, 2020
- 4 min
Celebrating 61 Years of Pidilite
Author - Ananya Garg Adhesive Industry ● The India Adhesives & Sealants market is expected to record a CAGR of 11.17% during the forecast...
Abin John
- Oct 12, 2020
- 2 min
The Ubiquitous Kirana Stores - Saviour during Lockdown.
Author - Abin John When the COVID-19 pandemic hit India, it resulted in lockdown in all parts of the country. While big retailers and...
Prashant Raikwar
- Oct 8, 2020
- 2 min
Marketing Warfare
Author - Prashant Raikwar Since the markets are dynamic, actions and reactions of rivals must be taken into consideration, as well as the...
Viknesh Ravichandran
- Oct 5, 2020
- 3 min
Is Decoy Pricing a curse or a boon to the customers?
Author: Viknesh Ravichandran Let’s first will have a clear picture about what decoy pricing is. What’s Decoy Pricing Strategy? “Decoy...
Ananya Garg
- Aug 16, 2020
- 3 min
The Power of Emotional Marketing - IKEA
Author: Ananya Garg No matter how much you like to think of yourself as a rational, logical person – human beings are slaves to emotion....
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