Marketing – The right and the wrong.
Author : Sana Anand Background and meaning In all spheres of life, it is essential to follow some moral principles and values. This is...
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THE DAILY MARKETING
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Shreya Srinivasan
- Mar 2, 2021
- 2 min
The NFT Boom : What are Non-Fungible Tokens ?
Author : Shreya Srinivasan The invention of bitcoins in 2009 introduced the concept of a decentralized digital currency. Since then,...
Shreya Srinivasan
- Feb 24, 2021
- 2 min
Charitable and Profitable - The Dual Nature of Cause Marketing
Author : Shreya Srinivasan In today’s era, consumers are taking conscious efforts to be sustainable and ethical. From animal testing to...
Sana Anand
- Feb 18, 2021
- 4 min
New level unlocked -Gamification Marketing
Author : Sana Anand I remember during my childhood I used to get really excited when I went to the malls. I spent all my time in the...
Shreya Srinivasan
- Feb 17, 2021
- 3 min
Less is More : A Minimalistic approach to Marketing
Author : Shreya Srinivasan The marketing industry is saturated with thousands of advertisements employing the same age-old formula :...
Mohd Arham
- Feb 12, 2021
- 3 min
Influencer Marketing in 2021
Author : Mohd Arham Influence marketing is basically mixture of old and new marketing tools which involves a celebrity or some one who is...
Shreya Srinivasan
- Feb 5, 2021
- 3 min
Email Marketing : Spam or Success?
Author : Shreya Srinivasan It takes less than a second for a user to unsubscribe from impersonal, irrelevant mailing lists. We’ve all...
Shreya Srinivasan
- Jan 30, 2021
- 3 min
Old is Gold : Nostalgia Marketing and it’s powerful messaging
Author : Shreya Srinivasan As the world evolves at a rapid pace, a longingness for the ‘good ol’ days’ continue to linger. Aptly so,...
Mohd Arham
- Jan 20, 2021
- 3 min
Bait and Switch Advertising
Author - Mohd. Arham Bait and Switch Advertising The bait and switch marketing technique has existed and worked for a long time...
Viknesh Ravichandran
- Dec 30, 2020
- 2 min
Merchandizing is Super Marketing
Author : Viknesh Ravichandran Merchandising is the promotion of goods and/or services that are available for retail sale. Merchandising...
Team TDM
- Dec 1, 2020
- 2 min
Marketing In The Gaming Industry
Author : Ashita Bagdi The video game industry is everyone’s favorite and video game marketing is a tricky business. Building interest...
Kaarthikeyan G M
- Nov 17, 2020
- 5 min
What is Pricing Strategies?
Author - Kaarthikeyan G M Price refers to the value which the customer has to pay for the product or the service. This will be basically...
Kaarthikeyan G M
- Nov 13, 2020
- 5 min
Marketing Mix of Snickers
Author - Kaarthikeyan GM Marketing mix is a set of 4P's which defines any product in the company, Product, Price, Place and Promotion....
Kaarthikeyan G M
- Oct 15, 2020
- 5 min
Learn Marketing "Maxi media marketing - Television"
Author: Kaarthikeyan G M Maxi media marketing refers to the mass-market media, where one can reach more people. There are several ways a...
Prashant Raikwar
- Oct 8, 2020
- 2 min
Marketing Warfare
Author - Prashant Raikwar Since the markets are dynamic, actions and reactions of rivals must be taken into consideration, as well as the...
Viknesh Ravichandran
- Oct 5, 2020
- 3 min
Is Decoy Pricing a curse or a boon to the customers?
Author: Viknesh Ravichandran Let’s first will have a clear picture about what decoy pricing is. What’s Decoy Pricing Strategy? “Decoy...
Ashwin G Shetty
- Aug 31, 2020
- 2 min
The Art of simple marketing by Apple
Author: Ashwin G Shetty Now just think about your first computer buying experience…! Just think about the various criteria that we all...
Ananya Garg
- Aug 16, 2020
- 3 min
The Power of Emotional Marketing - IKEA
Author: Ananya Garg No matter how much you like to think of yourself as a rational, logical person – human beings are slaves to emotion....
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